Anyone who bought Google’s shares a few years back must be really happy

now with the returns. But most of these investors know Google only as

a search engine and nothing else. There’s no denial to the fact that Google

started off as a search engine but the guys at Google were smart enough to

realize the true potential of internet and branched out the company into

several other businesses.


One of these subsidiaries of Google is called AdSense. Most of you must

have heard of it but are not sure of what it is and how it helps people

make a lot of money online. We’ll tell you here all that you need to know

about Google AdSense and how you too can benefit from it.


In layman’s terms Google AdSense is a marketing company. But you must

rise above that level if you really want it to also work for you. It is not

just any other ordinary marketing company. It is an online marketing

company and its marketing techniques are to say the least very innovative.

It is an advertising company that is paid only if people see the

advertisements and click on it.


Google AdSense ads are one of the most convenient and hassle free ways

of advertising on your website. You just have to sign up with Google

Adsense, accept their terms and then just sit back and do your part of the

bargain, that is blogging and posting relevant content on your blog. After

Google places ads on your blog and the visitors click on it Google will pay

you fee based on Pay Per Click basis.


So what’s in it for Google? Well, Google does not pay you the entire

advertising fee to you but only a smaller percentage of what it gets. So

Google also makes a good amount of money in all this exercise.


Now you must be thinking that why should you share the advertising revenue

with Google when you are doing all the hard work of attracting visitors to

your blogs? Well, that is because Google has a brand name which you perhaps

don’t have right now. Apart from that Google being a huge organization

has more credibility amongst the advertisers than an individual or a small

company. So there’s nothing to fret about if you have to share the revenue

generated out of advertising with Google AdSense. If you want to see what

I am saying try and persuade 4 companies to advertise on your website

and pay you on per click basis.


The form which you have to fill in for subscribing to Google AdSense will

ask for some of your information like bank account number, Social Security

number, Tax account number, address etc. Feel free to give it them because

your information will be encrypted and stored only to be retrieved in case

of a legal issue.


Google AdSense also pays the subscribers for referrals. Referrals basically

mean that you will get paid an amount of money if you refer someone else

to become a subscriber of Google AdSense. Also if you place Google’s toolbar

on your blog and somebody downloads it, then also you get a commission for

that based on every download.


While a lot of people have made a lot of money with Google AdSense, there are

many others who just can’t stop complaining that it is just another fraud.

The crux of the matter is that you have to be smart and write content that

is search engine friendly while being informative or interesting to the reader

at the same time if you really want Google AdSense to work for you.